- Deals with the basics of doing business abroad;
- completely revised second edition;
- additional study materials available online.
The open character of the economy and the internationalisation of businesses have lead to a growing demand of well-educated students with a wide knowledge of international entrepreneurship. International Business deals with the basics of doing business abroad.
The accompanying website www.internationalbusiness.noordhoff.nl contains tests with feedback and study advice for students. For teachers the answers to the assignments and cases, lecture sheets and an item bank (Toets-op-maat) are available.
E-BOOK: This book is also available in e-book format.
In International Business examples from everyday practice have a prominent role, besides theory and facts and figures. Appealing photographs make the world of international business really come to life. The subjects discussed are: the political and economic environment, culture, management and organisation, analysing the international environment, marketing strategies and international marketing, intercultural communication, international law, international finance, logistics and international transport.
International Business has been written for courses having international business, international trade, export management and international management and globalisation as part of their curriculum.
This second edition is completely revised with new examples of companies doing business abroad. Besides this, topics as the influence of social media and crowd funding are addressed and more attention is given to the BRICS countries in examples and cases.
Titel: International Business Auteur: Radha Jethu-Ramsoedh, Maud Hendrickx Categorie: Bedrijfskunde & ondernemerschap Druk: 2 Prijs: €55,95 Pagina's: 340 Taal: Engels ISBN/EAN: 9789001850838 Verschijningsdatum: 11-04-2016 Status: Leverbaar Type onderwijs: Hoger Onderwijs