- Elaborate, yet comprehensible;
- hands-on approach;
- comes with valuable online extra’s.
Managing Your Business is a comprehensive and hands-on textbook, providing a wide range of models and theories to support the decision making process in strategic management. Unlike other works, this book covers all business units and company departments.
Managing Your Business starts at the basics and foundations of marketing. It subsequently delves deep into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. The book is written in a fluent and accessible style. Managing Your Business is an essential text for undergraduate degree courses in economics, management and marketing and an indispensable tool for SME managers looking to update their knowledge and industry practices. The book is also available as an e-book.
The accompanying website offers students tests with feedback, career advice, a definition trainer, helpful illustrations and web links. For teachers several PowerPoints, teaching notes and Toets-op-Maat are available.
E-BOOK: This book is also available in e-book format.
Over de auteur:
Irénée Dondjio is currently Lecturer of Math, Economics and Marketing at the The Hague University of Applied Sciences, and guest lecturer at the Hanyang University where he teaches Marketing and Strategic Management. Robert Haafst holds various academic degrees from several leading universities. He is currently associated with the Katholieke Universiteit Leuven as researcher in the field of Economics. His expertise lies in the subfield of Macro-Economics.
Titel: Managing Your Business Auteur: Irenee Dondjio, e.a Categorie: Bedrijfskunde & ondernemerschap Druk: 1 Prijs: €56,95 Pagina's: 290 Taal: Engels ISBN/EAN: 9789001878849 Verschijningsdatum: 03-05-2017 Status: Leverbaar Type onderwijs: Hoger Onderwijs