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Service Marketing Management- An Introduction

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Service Marketing Management- An Introduction

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  • Service Marketing Management – An Introduction is structured according to the basic features of services - and after reading it students will be ready to start working in a service-providing organisation. This textbook is a practical guide for any student who wants to learn something about services, marketing and management.

    With the services sector increasingly gaining importance and professionalism more in demand than ever, the business world desperately needs well trained managers and marketers. Nowadays, (future) service providers realise that rather than doing their customer a favour by serving them, these customers are doing them a favour by allowing to serve them! This insight is the foundation of Service Marketing Management.

  • Further support such as test questions, cases and presentations may be found on the website: www.servicesmarketingmanagement.noordhoff.nl. E-BOOK: This book is also available in e-book format.

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  • Services marketing is an exciting subject and working in the services sector is incredibly interesting. The innovation force within the various business sectors is enormous and new working methods and solutions are common use. The final chapter of Service Marketing Management offers a guide on how to write a (marketing) plan. The authors even provide a ready-to-use chapter layout of such a plan, which students can easily fill in.

  • Titel: Service Marketing Management- An Introduction
    Auteur: Wouter Vries de JR, Piet Helsdingen van, Ton Borchert
    Categorie: Hospitality, Toerisme & Vrije tijd, Dienstenmarketing
    Druk: 1
    Prijs: €48,95
    Pagina's: 274
    Taal: Engels
    ISBN/EAN: 9789001802660
    Verschijningsdatum: 01-11-2012
    Status: Leverbaar
    Type onderwijs: Hoger Onderwijs