International Business

current-item

Productbeschrijving

Over dit product

In International Business examples from everyday practice have a prominent role, besides theory and facts and figures. Appealing photographs make the world of international business really come to life. The subjects discussed are: the political and economic environment, culture, management and organisation, analysing the international environment, marketing strategies and international marketing, intercultural communication, international law, international finance, logistics and international transport.

International Business has been written for courses having international business, international trade, export management and international management and globalisation as part of their curriculum.

This second edition is completely revised with new examples of companies doing business abroad. Besides this, topics as the influence of social media and crowd funding are addressed and more attention is given to the BRICS countries in examples and cases.

Over dit product

Auteur(s)

Radha Jethu-Ramsoedh, Maud Hendrickx

Editie

2

Publicatiedatum

11-04-2016

ISBN/EAN

9789001850838

E-book ISBN

9789001872472

Aantal pagina's

340

Klantenservice

Kunnen we je helpen?