Making a business plan

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The eight steps to writing a business plan as described in this book are as follows:

Step 1: recognizing yourself as an entrepreneur

Step 2: developing your idea

Step 3: setting up your business

Step 4: researching your market

Step 5: planning your promotional strategies

Step 6: organizing your business

Step 7: arranging your finances

Step 8: implementing your plan

For each step the necessary theory is explained briefly, after which students go to work on specific activities.

In this revised third edition, more emphasis has been given to topics such as innovation and new business models. Ways of using social media to attract customers are described, as is  crowdfunding as a way of obtaining a budget with which to implement the proposed project. Some attention is also given to cloud computing as an alternative to purchasing software and hardware. Creating a web shop is also discussed.

Making a Business Plan is the English version of Zo maak je een ondernemingsplan and could be used in both undergraduate and postgraduate courses on entrepreneurship

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Auteur(s)

Roel Grit

Editie

3

Verschijningsdatum

30-04-2015

ISBN/EAN

9789001850746

E-book ISBN

9789001850753

Aantal pagina's

116

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