Service Marketing Management- An Introduction

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Services marketing is an exciting subject and working in the services sector is incredibly interesting. The innovation force within the various business sectors is enormous and new working methods and solutions are common use. The final chapter of Service Marketing Management offers a guide on how to write a (marketing) plan. The authors even provide a ready-to-use chapter layout of such a plan, which students can easily fill in.

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Auteur(s)

Wouter Vries de JR, Piet Helsdingen van, Ton Borchert

Editie

1

Verschijningsdatum

01-11-2012

ISBN/EAN

9789001802660

E-book ISBN

9789001848491

Aantal pagina's

274

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