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Marketing Communication Strategy

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Marketing Communication Strategy


Marketing Communication Strategy

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    • The textbook distinguishes itself from many others by integrating online and offline marketing communications and by paying ample attention to all salient aspects of the internet and the new media. Through carefully developed (Effie) case studies, exercises, examples and integrated textual materials, Marketing Communications Strategy bridges the gap between theory and practice. The illustrated, full colour lay-out encourages self-study as well as group study and team work.

    Marketing Communications Strategy is an introduction to the theory and contemporary practice of marketing communications. This English-language edition of Marketing communicatie strategie closely mirrors the content and structure of the 2010 Dutch-language edition.

  • This textbook is designed primarily for students taking introductory courses in marketing and communications as part of their Bachelor or Master degree programmes. However, it can also be greatly advantageous to marketing communications programmes, as well as galvanize the daily activities of marketing and communications managers on the job.

  • Titel: Marketing Communication Strategy
    Auteur: Ko Floor, Fred van Raaij
    Categorie: Communicatie: algemeen/methoden, Strategische communicatie, Marketingcommunicatie & reclame
    Druk: 1
    Prijs: €79,95
    Pagina's: 600
    Taal: Engels
    ISBN/EAN: 9789001782566
    Verschijningsdatum: 14-04-2011
    Status: Leverbaar
    Type onderwijs: Hoger Onderwijs