Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today’s world, the meaning of worldwide is truly dynamic and this book reflects such new reality.
E-BOOK: This book is also available in e-book format.
By covering some of the basic principles of global media theory, intercultural communication, internal communication and marketing communication, the authors prepare the reader for a true understanding of the international communication practice. Special attention is given to global case studies from all the continents in the world, including some of the emerging markets like China, Brazil, India, Russia and South Africa. The different cases, practical examples and tips given by the authors to the reader offer a first and clear understanding of what to expect in the communication profession. Both undergraduate and graduate students or young professionals who would like to be introduced in this professional field, can use this textbook.
Over de auteur:
The authors, Mariët Herlé and Carin Rustema, are both involved in (post) graduate lecturing in the Netherlands and abroad. Simultaneously they work in the consultancy and communication field since many years, both in Europe and Asia. The combination of the theoretical knowledge and hands-on attitude is reflected in this book.
Titel: Corporate communication worldwide Auteur: M Herlé, C Rustema Categorie: Strategische communicatie Druk: 2 Prijs: €42,95 Pagina's: 289 Taal: Engels ISBN/EAN: 9789001802448 Verschijningsdatum: 03-07-2012 Status: Leverbaar Type onderwijs: Hoger Onderwijs