Research.This is it!

• Concise introduction to quantitative and qualitative research;
• student-friendly and illustrated with practical examples;
• comprehensive online support for both students and instructors.

Research. This is it! offers a concise and integrated coverage of quantitative and qualitative research methods. This student-friendly textbook provides a practical introduction to the four basic steps in research: defining the problem; the research design; collecting and processing data; analysing and reporting research data.The theory is accessible and is illustrated throughout by practical examples taken from a wide range of case studies.

This skill-building approach provides students with practical perspectives on how to conduct their own research and apply it in real business situations.

This new edition has been substantially revised and features the latest data collection and analysis techniques. It also offers new case material and up-to-date examples.

Research. This is it! can be used in a wide range of programs in Higher Vocational Education, and is particularly designed for first year students.

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The Campuz Card will give students access to the book’s companion website. This website offers additional material, including tests, definition trainers, assignments, abstracts, research design forms, statistics guidelines and and a tool that helps them to create a research proposal. For instructors, the website offers teaching tips, Power Point presentations and a tool (Toets-op-Maat) that allows them to design customized tests.

E-BOOK: This book is also available in e-book format.