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Export Management: A European Perspective

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Export Management: A European Perspective

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  • To be successful in the export business, companies have to rely on the knowledge, expertise, insight and cooperation of everyone involved in the process. Export Management: A European Perspective provides a complete survey of this multidisciplinary field. This book is also available in Dutch (Exportmanagement).

  • This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice. Numerous case studies illustrate the importance of export management in the European context. Export Management is a collaborative project which brought together various experts in the field of export business and which was supervised by an editorial board consisting of representatives from various export companies and tertiary education.

  • Titel: Export Management: A European Perspective
    Auteur: Hans Veldman (Red.)
    Categorie: Marketing: vaardigheden & toepassingen, Sales
    Druk: 1
    Prijs: €79,95
    Pagina's: 415
    Taal: Engels
    ISBN/EAN: 9789001700324
    Verschijningsdatum: 12-05-2010
    Status: Leverbaar
    Type onderwijs: Hoger Onderwijs