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Retail Marketing (Eng)

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Retail Marketing (Eng)

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Retail Marketing (Eng)

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  • Retail Marketing emphasis the function of retailing and the non-food sector. Central issue in this textbook is how retailing works. The management aspects of maintaining and optimising of retail formules in a turbulent area are very important. Starters in the retail branche mostly start in existing companies, where they improve and optimise the existing operation, in the area of the market approach as well on the field of internal processes. That’s why the authors pay much attention at operationel applications of the theory.

  • Titel: Retail Marketing (Eng)
    Auteur: Frank Quix, Rob Kind van der
    Categorie: Marketing: vaardigheden & toepassingen
    Druk: 1
    Prijs: €66,95
    Pagina's: 576
    Taal: Engels
    ISBN/EAN: 9789001807924
    Verschijningsdatum: 05-12-2014
    Status: Leverbaar
    Type onderwijs: Hoger Onderwijs