Retail Marketing (Eng)

Retail Marketing emphasis the function of retailing and the non-food sector. Central issue in this textbook is how retailing works. The management aspects of maintaining and optimising of retail formules in a turbulent area are very important. Starters in the retail branche mostly start in existing companies, where they improve and optimise the existing operation, in the area of the market approach as well on the field of internal processes. That’s why the authors pay much attention at operationel applications of the theory.

Check www.retailmarketing.noordhoff.nl for cases, models and powerpoint presentations.

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